essay
craft
On publishing less
Cadence is not the same as craft. A case for fewer posts and sharper edges.
Field Desk1 min read
Publishing more is easy to measure. Publishing better is not. Most calendars optimize for the first metric because dashboards hate ambiguity.
The hidden tax
Every public post creates a maintenance debt: corrections, context that ages, replies you feel obliged to answer. Volume multiplies that tax.
A different cadence
- Write often in private (or temporary) spaces
- Publish when a piece has one clear claim
- Let gaps be part of the signal — silence means the bar is real
What “less” is not
It is not perfectionism. Ship when the argument is done, not when the adjectives are exhausted. Less is about selection, not endless polish.
Practice
For the next month: one public piece, unlimited temporary notes. See whether the public one gets better simply because everything else had somewhere else to go.